Gaurav Menon – Medium

Gaurav Menon

Understanding Customer Needs to Build Better Products

How to go about asking the right questions to build a product and understand your customers better

Sep 26, 2021

Understanding Customer Needs to Build Better Products

Sep 26, 2021

Published in
Agile Insider

Agile Marketing

What is Agile and how does a marketing team adopt it?

Sep 5, 2021

Agile Marketing

Sep 5, 2021

Brand Experience — a combination of Branding and UX?

What is Brand Experience? Does it have anything to do with User Experience or UX, and why does any brand need to facilitate a good User…

Jan 16, 2021

Jan 16, 2021

Published in
Product Pack Blogs

TRIZ: Catalyzing Innovation and Invention

Can a solution that worked for one, in turn, work for everyone? Can we templatize innovation and invention and is Design Thinking the only…

Dec 6, 2020

TRIZ: Catalyzing Innovation and Invention

Dec 6, 2020

Enterprise Gamification: Making work fun

A detailed look at Enterprise Gamification or Gamification at Work. An example of Enterprise Gamification — SAP Roadwarrior.

Nov 21, 2020

Enterprise Gamification: Making work fun

Nov 21, 2020

Published in
Product_Practitioner

Developing an experience that keeps your users hooked

This article covers the understanding of the Hooks Framework by Nir Eyal and an example of how some apps have championed at implementing…

Nov 7, 2020

Developing an experience that keeps your users hooked

Nov 7, 2020

Published in
Product Pack Blogs

Narrating a Product/Brand Story

What is a Product Story, why do you need to stitch a good story around a product, how do you craft a product story and why does it matter…

Oct 27, 2020

Oct 27, 2020

Save Time & Money through Prototyping

A case study on how Mozilla leveraged prototyping to iteratively work on a product redesign…

Oct 18, 2020

Save Time & Money through Prototyping

Oct 18, 2020

Published in
Bootcamp

The ‘prototyping process’

A brief glance at Prototyping — one of the most crucial phases in a User Experience Design process.

Oct 11, 2020

The ‘prototyping process’

Oct 11, 2020

Published in
Product Pack Blogs

Design Thinking for the greater good

A unique case study on how of Design Thinking was used to create a better solution for the elderly.

Oct 4, 2020

Design Thinking for the greater good

Oct 4, 2020

Gaurav Menon

Gaurav Menon

A product enthusiast with a background in business and marketing, I write about concepts, case studies and tools from the product & technology domain.

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