Gaurav MenonUnderstanding Customer Needs to Build Better ProductsHow to go about asking the right questions to build a product and understand your customers better4 min read·Sep 26, 2021----
Gaurav MenoninAgile InsiderAgile MarketingWhat is Agile and how does a marketing team adopt it?4 min read·Sep 5, 2021----
Gaurav MenonBrand Experience — a combination of Branding and UX?What is Brand Experience? Does it have anything to do with User Experience or UX, and why does any brand need to facilitate a good User…4 min read·Jan 16, 2021----
Gaurav MenoninProduct Pack BlogsTRIZ: Catalyzing Innovation and InventionCan a solution that worked for one, in turn, work for everyone? Can we templatize innovation and invention and is Design Thinking the only…4 min read·Dec 6, 2020--1--1
Gaurav MenonEnterprise Gamification: Making work funA detailed look at Enterprise Gamification or Gamification at Work. An example of Enterprise Gamification — SAP Roadwarrior.4 min read·Nov 21, 2020----
Gaurav MenoninProduct_PractitionerDeveloping an experience that keeps your users hookedThis article covers the understanding of the Hooks Framework by Nir Eyal and an example of how some apps have championed at implementing…5 min read·Nov 7, 2020----
Gaurav MenoninProduct Pack BlogsNarrating a Product/Brand StoryWhat is a Product Story, why do you need to stitch a good story around a product, how do you craft a product story and why does it matter…6 min read·Oct 27, 2020--1--1
Gaurav MenonSave Time & Money through PrototypingA case study on how Mozilla leveraged prototyping to iteratively work on a product redesign…5 min read·Oct 18, 2020----
Gaurav MenoninBootcampThe ‘prototyping process’A brief glance at Prototyping — one of the most crucial phases in a User Experience Design process.5 min read·Oct 11, 2020----
Gaurav MenoninProduct Pack BlogsDesign Thinking for the greater goodA unique case study on how of Design Thinking was used to create a better solution for the elderly.5 min read·Oct 4, 2020----