What is Agile and how does a marketing team adopt it? — The world has been in a VUCA state ever since the last decade. The global pandemic in early 2020 only adding to the voes. To adapt to the constant changes in trends and the fast-paced variations in demands, one word that has become crucial is “Agility”. Every organization, company, brand…

What is Brand Experience? Does it have anything to do with User Experience or UX, and why does any brand need to facilitate a good User Experience? Let’s start with the basics… what is a Brand? Marketing textbooks define brand as — “A brand is a name, term, design, symbol or any other feature that identifies one seller’s good…

Can a solution that worked for one, in turn, work for everyone? Can we templatize innovation and invention and is Design Thinking the only creative tool available? — More often than not, when the focus is on, creative thinking and problem solving the one approach that echoes across Innovation and Creative teams is Design Thinking… Design Thinking as a tool has gained immense traction in the last few years and it is being adopted across various disciplines to…

A detailed look at Enterprise Gamification or Gamification at Work. An example of Enterprise Gamification — SAP Roadwarrior. — Gamification is the application of game-design elements and game principles in non-game contexts. It can also be defined as a set of activities and processes to solve problems by using or applying the characteristics of game elements. To learn more about Gamification click here.

This article covers the understanding of the Hook Framework by Nir Eyal and an example of how some apps have championed at implementing this — Our habits form the basis of our behavior. It’s said that if we keep repeating an action over and over again it turns into a habit or second nature so to speak. …

What is a Product Story, why do you need to stitch a good story around a product, how do you craft a product story and why does it matter so much? — At the end of the day, all you as an aspiring Product/Brand/Marketing personnel are trying to do is illustrate how your product suits to satisfy the need of your target audience, and moreover convince them to buy or try it. But sometimes, harping about the products features and benefits don’t…

A case study on how Mozilla leveraged iterative prototyping to implement a product redesign — To begin with, for all those Product Designers or Managers who believe that iterative design or multiple passes of user testing are an impediment to shipping the results in time — this article is for them. This case study highlights how Mozilla adopted rapid designing using paper prototypes even before…

A brief glance at one of the most crucial phases in a User Experience Design process. — Prototyping is an extremely crucial stage in any design or development process. Prototyping also counts as an important phase in almost every flavor of the design thinking processes that I have come across — be it the original IDEO design thinking concept, the Stanford d.school 5D process, or Prof. …

A unique case study on how Design Thinking was used to create a better meal experience for the elderly. In the last decade, the government of Denmark realized that one of the many problems that plagued its society was the rapidly ageing population. …