A product enthusiast with a background in business and marketing, I write about concepts, case studies and tools from the product & technology domain.

How to go about asking the right questions to build a product and understand your customers better

People say you shouldn’t ask your mom whether your idea is a good one. Your mom will most definitely lie to you because she is your mom and loves you, but it’s also a bad question and invites everyone to lie to you at least a little.

This article is…

The world has been in a VUCA state ever since the last decade. The global pandemic in early 2020 only adding to the voes. To adapt to the constant changes in trends and the fast-paced variations in demands, one word that has become crucial is “Agility”.

Every organization, company, brand…

More often than not, when the focus is on, creative thinking and problem solving the one approach that echoes across Innovation and Creative teams is Design Thinking…

Design Thinking as a tool has gained immense traction in the last few years and it is being adopted across various disciplines to…

Gamification is the application of game-design elements and game principles in non-game contexts. It can also be defined as a set of activities and processes to solve problems by using or applying the characteristics of game elements.

To learn more about Gamification click here.

When I first mentioned the term…

Thoughts plaguing every product manager, brand manager and marketing executive….

At the end of the day, all you as an aspiring Product/Brand/Marketing personnel are trying to do is illustrate how your product suits to satisfy the need of your target audience, and moreover convince them to buy or try it.

But sometimes, harping about the products features and benefits don’t…

To begin with, for all those Product Designers or Managers who believe that iterative design or multiple passes of user testing are an impediment to shipping the results in time — this article is for them.

This case study highlights how Mozilla adopted rapid designing using paper prototypes even before…

Drawing rough sketches of the to-be mobile app screens as a part of prototyping exercise

Prototyping is an extremely crucial stage in any design or development process. Prototyping also counts as an important phase in almost every flavor of the design thinking processes that I have come across — be it the original IDEO design thinking concept, the Stanford d.school 5D process, or Prof. …

Gaurav Menon

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