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A product enthusiast with a background in business and marketing, I write about concepts, case studies and tools from the product & technology domain.

What is Brand Experience? Does it have anything to do with User Experience or UX, and why does any brand need to facilitate a good User Experience?

Marketing textbooks define brand as — “A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”

But to put it simply, a Brand is something your audience recognizes you by, they associate you with either an image, a design, some words or a combination of the aforementioned and many more…. Or as Jeff Bezos puts it

“Branding…


Can a solution that worked for one, in turn, work for everyone? Can we templatize innovation and invention and is Design Thinking the only creative tool available?

More often than not, when the focus is on, creative thinking and problem solving the one approach that echoes across Innovation and Creative teams is Design Thinking…

Design Thinking as a tool has gained immense traction in the last few years and it is being adopted across various disciplines to solve problems and innovate. A distant cousin for design thinking, if you will is a concept called TRIZ.

What is TRIZ?

In simple words, TRIZ (the Theory of Inventive Problem Solving) is a systematic approach for understanding and solving any problem and a catalyst for innovation and invention.

Conceptualized in 1946 and still…


A detailed look at Enterprise Gamification or Gamification at Work. An example of Enterprise Gamification — SAP Roadwarrior.

Gamification is the application of game-design elements and game principles in non-game contexts. It can also be defined as a set of activities and processes to solve problems by using or applying the characteristics of game elements.

To learn more about Gamification click here.

When I first mentioned the term Enterprise Gamification to a colleague the first impression I created in their minds was employees sitting around on a couch and competing over a game of FIFA during a coffee break.

Well, Enterprise Gamification is nothing like that, not really!

Then what is Enterprise Gamification you ask?

Just like Gamification, Enterprise Gamification taps into employees' natural desires…


This article covers the understanding of the Hook Framework by Nir Eyal and an example of how some apps have championed at implementing this

Our habits form the basis of our behavior. It’s said that if we keep repeating an action over and over again it turns into a habit or second nature so to speak. A Dukes University Research, suggests that about 40% of human behavior is driven by the habits inculcated over time.

If you are a Product Manager/Designer/Thinker, the one question plaguing your mind is — “How do I keep my user glued to this product?”. We often seek to create a toothbrush experience (i.e. ensuring that the user, uses the product at least once/twice per day).

Delivering a solution that…


What is a Product Story, why do you need to stitch a good story around a product, how do you craft a product story and why does it matter so much?

Thoughts plaguing every product manager, brand manager and marketing executive….

At the end of the day, all you as an aspiring Product/Brand/Marketing personnel are trying to do is illustrate how your product suits to satisfy the need of your target audience, and moreover convince them to buy or try it.

But sometimes, harping about the products features and benefits don’t really seem to cut it. Have you ever wondered why some brands within the same product sector do better than the others? Why some brands manage to emotionally hook their audiences with a compelling narrative. …


A case study on how Mozilla leveraged iterative prototyping to implement a product redesign

To begin with, for all those Product Designers or Managers who believe that iterative design or multiple passes of user testing are an impediment to shipping the results in time — this article is for them.

This case study highlights how Mozilla adopted rapid designing using paper prototypes even before touching the HTML editor. It is claimed that some of the design prototypes passed through 7 iterations within the 2 weeks of this exercise.

What is Mozilla?

Mozilla is a large, open-source, worldwide, software organization staffed by both employees and volunteers. …


A brief glance at one of the most crucial phases in a User Experience Design process.

Drawing rough sketches of the to-be mobile app screens as a part of prototyping exercise

Prototyping is an extremely crucial stage in any design or development process. Prototyping also counts as an important phase in almost every flavor of the design thinking processes that I have come across — be it the original IDEO design thinking concept, the Stanford d.school 5D process, or Prof. Jeanne Leidtkas design thinking phases among the plethora of other flavors.

If a picture is worth a thousand words, then a prototype is worth a thousand meetings — IDEO

What exactly is a prototype?

A prototype is an idea made tangible. It can be anything from a quick sticky-note sketch to a functioning application. Each is…


A unique case study on how Design Thinking was used to create a better meal experience for the elderly.

In the last decade, the government of Denmark realized that one of the many problems that plagued its society was the rapidly ageing population. One particular problem therein being — more than a 100,000 of these senior population lived in assisted living facilities and care homes and were sadly underfed and malnourished.

The municipality of Holstebro (a small town approx. 300 km west of Copenhagen) with the help of a firm Hatch & Bloom decided to take on this problem with…


Part 3 — Case Studies

This article focuses on the several examples and case studies that have successfully integrated gamification into their app/platform to elevate the experience for the users. Gamification is a basic concept it involves leveraging the fundamentals of games and extrapolating it to real life experiences (read more). Starbucks is a prime example of how gamification can be used to drive value to business (read more).

“When you strip away the genre differences and the technological complexities, all games share four defining traits: a goal, rules, a feedback system, and voluntary participation.” ― Jane McGonigal

That being said, here are a few…


Part 2 — An example of Gamification

It’s a Monday morning, you’re on your way to work, just before you report to your workplace, you quickly hop into the closest coffee shop to get your fix of caffeine. Chances are that this coffee shop, is none other than one of the worlds most popular chain i.e. Starbucks. This chain has its presence in around 80 countries now and always have something new up their creative sleeve. Now how would a simple coffee shop chain elevate a coffee buying experience and make it fun and engaging?

Gaurav Menon

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